Caroline
Marketing & Digital Experience Director
Caroline brings a dynamic blend of clinical, technical, and creative expertise to her role at Perfect Finish Ortho Lab. She joined the lab in 2023 as a digital technician and quickly advanced to lead all things marketing: developing and managing campaigns, creating both print and digital content, and shaping the lab’s brand presence across platforms.
With over 20 years of experience in the dental and orthodontic industry, Caroline has worked in a variety of roles—from clinical assisting and teaching to software training, client success, and supply sales—giving her a well-rounded perspective she brings to her work at Perfect Finish.
Caroline also serves as the lab’s EasyRx expert, guiding offices from their first login to fully integrated scanner workflows. Whether it’s troubleshooting or training, she’s the go-to resource for seamless digital case submissions.
Outside of work, Caroline enjoys hiking, roller skating, beach days with her kids and yellow lab, and diving into dragon-themed books. Her design flow is powered by EDM, country, or the perfect mix of both.